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How did Air Jordans become a multi-million dollar cultural phenomenon? This documentary examines the ground-breaking marketing strategies behind the sneakers'...
How did Air Jordans become a multi-million dollar cultural phenomenon? This documentary examines the ground-breaking marketing strategies behind the sneakers' success and their social impact.
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80 %15 reviewsRotten Tomatoes® rating
"This is a heartbreaking story, but the film leaves it very late to tell it."
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The Guardian
The Guardian"Skilfully crafted, if oddly balanced."
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The Times
The Times"One Man and His Shoes is an alarming depiction of fashion and its victims."
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Sight & Sound
Sight & Sound"This documentary builds on its innocuous premise to create a film that is intelligent, nuanced and fascinating."
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Little White Lies
Little White Lies"The film’s about-turn takes you by complete surprise, and could have done with some preamble."
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Time Out
Time Out"An examination of how popular culture can be hijacked and hacked, how humans can be manipulated into associating athletic ability, competitive success, self-worth, desire and esteem – with a shoe."
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FilmInk
FilmInkOne Man and His Shoes | Details
- Runtime
- 83
- Genre
- Documentary, Sport
- Country of origin
- UK
