Morgan Spurlock (Super Size Me) takes on the billion dollar business of product placement in Hollywood.
"The man who risked cardiovascular...
Morgan Spurlock (Super Size Me) takes on the billion dollar business of product placement in Hollywood.
"The man who risked cardiovascular meltdown to illustrate the perils of a trip to McDonald’s now risks being iced as a total sell-out for his ingenious assault on the billion-dollar business of product placement. As its title surely warns, Morgan Spurlock’s documentary is the most riotously upfront assemblage of mismatched brand endorsements you’re likely to encounter outside morning television. (Anyone for Mane ‘n Tail, the horse-human crossover shampoo?) When the fearless documentarian isn’t glugging POM Wonderful, applying Ban deodorant or flying JetBlue, he’s revelling in the meetings, the brand consultations, the pitches and the deals that enabled him to entirely fund his exposé of product placement from product placements." (Source: NZ International Film Festival 2011)
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Where to watch POM Wonderful Presents: The Greatest Movie Ever Sold
POM Wonderful Presents: The Greatest Movie Ever Sold | Details
- Rating
- M,
- Runtime
- 88
- Genre
- Documentary
- Country of origin
- USA